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Welcome to the Chair of Digital Innovation and Entrepreneurship

The Chair of Digital Innovation and Entrepreneurship investigates digital user experiences, innovation, and business models with the goal of better understanding and helping to shape the impact of technological change on individuals, organizations, and our society.


I recently had the pleasure of attending the PACIS Conference 2024 in Vietnam, and it was an exciting and enriching experience. The conference provided a wonderful opportunity to connect with researchers from Asia and around the world, fostering a global exchange of ideas and knowledge in the field of information systems.

One of the highlights of the conference for me was participating in the Digital Healthcare session. This special session allowed me to present my research to my fellow scholars and engage in a fruitful discussion on my topics. The feedback and insights I received were invaluable and helped me refine my work and broaden my perspective.

I am particularly grateful to the organizers for their hard work and dedication in making this event a success. A special thanks goes to my fellow researcher Ricardo Rubiano Cruz and track chair Arnob Zahid for their support and contributions.

Overall, the PACIS 2024 conference was a memorable experience that contributed significantly to my academic journey. I look forward to attending future conferences and continuing to collaborate with researchers from around the world.

On July 3, 2024, we had the pleasure of hosting a guest lecture by Felix Nehring on the topic "Learn, Build, Measure, Repeat - Insights into the Market Entry of Digital Products" as part of our bachelor's course "Digital Innovation: From Idea to Impact."

Felix provided us with fascinating insights into his work as a Full-Stack Product Owner in startups, highlighting the challenges of the "Just Do It" approach compared to traditional product development methods. He introduced several key concepts, including the Product Life Cycle, the Value Chain, and the Golden Circle, which is also widely used in marketing. Particularly interesting for the students were the examples of value creation from companies like VW and Airbnb. The presentation of the pitch deck offered valuable inspiration for their own projects.

The lively discussion at the end provided a fitting and memorable conclusion to the lecture.

Last week, we had the pleasure of hosting a guest lecture by the amazing Susanne Krehl. As we had come to expect from her previous guest lectures, she shared her extensive experience in founding fintech startups with great enthusiasm, expertise, and openness.

Additionally, we concluded our "Create Your Tech Startup" class for the Summer Semester 2024 with the final pitches. It was exciting to see the student groups creatively present their startup ideas. They didn't just outline the problem and solution, but also included slogans, personas, market and competitor analyses, prototypes, traction, financials, or team compositions. This event was a perfect finale to the course, and we are already looking forward to the next pitches in future classes.

Once again, we had the pleasure of hosting a guest lecture within the framework of the bachelor course "Digital Innovation: From Idea to Impact." On May 8, 2024, Luisa Katzenberger brought the concepts discussed in previous sessions closer to us through her own experience and expertise. She provided exciting insights into the ongoing development of ideas in her startups and the resulting value creation. "Create value or die" was the motto here.

Furthermore, she shared useful methodologies to make work processes not only more efficient but also more promising. Among other things, AI-supported task delegation and finding and working with the right people are well received by the already interested students. Collaboration is the modern competition, and Ms. Katzenberger demonstrated how resources can be effectively outsourced to focus on the core competencies of one's own team. Based on her experiences, she explained how emerging problems can be cleverly utilized to create new innovations.

However, what is essential for success, she says, is not only to know the adaptation curve but also to build a community with a customer-centric perspective, which should help us better understand the real requirements of the product and thus generate a direct customer connection.

The students asked various questions, making for an exciting exchange. We warmly thank Ms. Luisa Katzenberger for her time and insights into the industry. We hope to welcome her back as a guest speaker soon.

We are pleased to offer selected students the opportunity to apply for the "Deloitte-Stiftung" scholarship program starting this year.

More information

The Deloitte-Stiftung supports talented and dedicated students with special funding needs through its scholarship program, focusing on those who demonstrate innovation and entrepreneurial spirit. To this end, the Foundation collaborates with selected chairs across Germany, providing both financial and non-material support.

As a social patron, the Deloitte-Stiftung aims to provide measures and resources that make a real difference in the lives of students. It also supports young talents in overcoming social barriers and nurtures future potential leaders. The scholarship program and its selection criteria reflect the Foundation's core focus areas: Entrepreneurship, Innovation, and Equal Opportunities.

Scholarship recipients receive financial support of 500 EUR per month, as well as the opportunity to participate in tailor-made networking events and keynote lectures. Additionally, they are offered regular, personalized professional mentoring to foster personal development.





Bachelor modules:

Digital Innovation: From Idea to Impact


Master modules:

Create Your Tech Startup

UX Design

  • Starting this year, the Master's module "User Experience Seminar" will be offered in the summer semester.
  • Additionally, the Bachelor's seminar "Digital Innovations" will henceforth only take place in the winter semester.

We are delighted to announce the successful completion of the Master Seminar “Digital Innovation and Entrepreneurship” as part of the Computer Science Master's program. Six dedicated students presented their intriguing projects, covering a wide range of digital innovations. Topics varied from the use of Conversational AI in healthcare to Corporate Venturing and Digital Innovation, as well as Privacy and Transparency in digital advancements. These presentations were not just a showcase of the students' acquired knowledge and skills, but also a glimpse into the future of technology and its application in real life.

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