I recently had the pleasure of attending the PACIS Conference 2024 in Vietnam, and it was an exciting and enriching experience. The conference provided a wonderful opportunity to connect with researchers from Asia and around the world, fostering a global exchange of ideas and knowledge in the field of information systems.

One of the highlights of the conference for me was participating in the Digital Healthcare session. This special session allowed me to present my research to my fellow scholars and engage in a fruitful discussion on my topics. The feedback and insights I received were invaluable and helped me refine my work and broaden my perspective.

I am particularly grateful to the organizers for their hard work and dedication in making this event a success. A special thanks goes to my fellow researcher Ricardo Rubiano Cruz and track chair Arnob Zahid for their support and contributions.

Overall, the PACIS 2024 conference was a memorable experience that contributed significantly to my academic journey. I look forward to attending future conferences and continuing to collaborate with researchers from around the world.

On July 3, 2024, we had the pleasure of hosting a guest lecture by Felix Nehring on the topic "Learn, Build, Measure, Repeat - Insights into the Market Entry of Digital Products" as part of our bachelor's course "Digital Innovation: From Idea to Impact."

Felix provided us with fascinating insights into his work as a Full-Stack Product Owner in startups, highlighting the challenges of the "Just Do It" approach compared to traditional product development methods. He introduced several key concepts, including the Product Life Cycle, the Value Chain, and the Golden Circle, which is also widely used in marketing. Particularly interesting for the students were the examples of value creation from companies like VW and Airbnb. The presentation of the pitch deck offered valuable inspiration for their own projects.

The lively discussion at the end provided a fitting and memorable conclusion to the lecture.

Last week, we had the pleasure of hosting a guest lecture by the amazing Susanne Krehl. As we had come to expect from her previous guest lectures, she shared her extensive experience in founding fintech startups with great enthusiasm, expertise, and openness.

Additionally, we concluded our "Create Your Tech Startup" class for the Summer Semester 2024 with the final pitches. It was exciting to see the student groups creatively present their startup ideas. They didn't just outline the problem and solution, but also included slogans, personas, market and competitor analyses, prototypes, traction, financials, or team compositions. This event was a perfect finale to the course, and we are already looking forward to the next pitches in future classes.