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Prof. Dr. Steffi Haag

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Prof. Dr. Steffi Haag
Graf-Adolf-Str. 63

Building: 37.05
Floor/Room: 04.008
40210 Düsseldorf
+49 211 81-13882

Office Hours

By appointment


  • Professor of Digital Innovation and Entrepreneurship at Heinrich Heine University Düsseldorf (HHU)
  • Researcher with successful 12yrs experience in Information Systems (IS) working at renowned universities in Germany, Finland, and the USA
  • Author of peer-reviewed publications in highly ranked IS journals and conference proceedings, including MIS Quarterly
  • Teacher of designing and managing digital innovation, digital user experiences, and digital business models
  • Presentermoderatortrack chair, and editor at leading national and international IS conferences (e.g., ICIS, ECIS, WI)
  • Associate editor of Business & Information Systems Engineering
  • Co-Founder of the “WI-Frauenfrühstück” and financial officer of the WI-Frauen 



  • Interests in the design and management of digital experiences and business models, esp. in shadow IT use, usable cybersecurity, digital idea and innovation, and sustainable user experiences
  • Expertise on a broad range of theoretical as well as quantitativequalitative, and mixed-methods research, including experimental, (factorial) survey, and interview methods


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