In particular, our research projects fall into three key areas of the information systems (IS) discipline:
- Digital Innovation and Business Models: Established companies are currently facing the challenge of translating the potential of digital technologies into new products, services and business models in order to keep up with young growth companies (startups). Often, creative employees also use new digital technologies on their own initiative, thus driving innovation, but usually violating IT policies and data protection regulations. The goal within this research area is to better understand tensions and "design trade-offs" that arise with the deployment and management of new digital technologies and business models.
- Cybersecurity Management: The human factor causes more than 80% of all information security incidents. This challenge is not only faced by IT security managers and data protection officers in organizations, but also by our entire society. The goal of this research area is to generate a better understanding of the mechanisms that motivate users to interact consciously and securely with digital technologies.
- Sustainable Design of Information Systems: A positive, sustainable user experience (UX), i.e., how users experience the interaction with digital technologies, is one of the most important factors for the design and success of digital technologies. However, design focused on profit often conflicts with ethical UX goals and can even cause harm. The goal within this research area is to better understand experiences people have when interacting with digital technologies, especially artificially intelligent (AI) systems, in order to make those technologies smarter, more empowering, and more sustainable.
As our federal government is revising its support activities for startups, we think it’s the perfect time to discuss how the BISE community (Business & Information Systems Engineering) together with universities can promote tech startups.
We elaborate on why our BISE community is particularly well-suited for fostering tech startups and present five strategies that have the potential to create and leverage synergies between the BISE community and tech startups:
- Providing BISE expertise, mentorship, and networks
- Providing startup education based on BISE research and role models
- Incentivized partnerships and collaborations with startups
- Supporting and promoting funding
- Supporting access to equipment and resources
For details, have a look at the latest BISE discussion:
A thousand thanks for the exciting insights and contributions of the panel discussants Christina Chase (Massachusetts Institute of Technology), Dr. Gesa Miczaika (Co-Founder of the Auxxo Female Catalyst Fund), Kathrin Moeslein (FAU Erlangen-Nürnberg), Dennis Steininger (RPTU Kaiserslautern-Landau), and Ruediger Zarnekow (TU Berlin).
It was my great pleasure to work with you!