Both startups and established companies have started to realize that designing and maintaining great user experience (UX) is the best way to build trust, retention, and loyalty of staff and customers alike. 

The lecture 

• Teaches the key concepts, methods, and approaches that help design, measure, and manage total UX across organizations and drive value propositions of digital business models. 

• Discusses established and new methods of UX research for (further) developing digital technologies.

• Introduces frameworks to build and lead teams of UX researchers, designers, engineers, and product managers.

• Employs case studies to transfer and discuss the application of UX design, research, and management in practice.

In the practice sessions, (groups of) students 

• Practically apply UX research methods and tools (eg, user interviews, A/B testing, or emotion detection) to investigate users' experiences in interaction with state-of-the-art digital technology prototypes and to deduce implications for product and organizational strategy, development, and design. 

• Present the results towards peers and experts from research and industry.