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UX Design & Management

You have to start with the customer experience and work your way back to technology.

— Steve Jobs

User Experience (UX) Design and Management

Both startups and established companies have started to realize that designing and maintaining great user experience (UX) is the best way to build trust, retention, and loyalty of staff and customers alike. 

The lecture 

  • Teaches the key concepts, methods, and approaches that help design, measure, and manage total UX across organizations and drive value propositions of digital business models. 
  • Discusses established and new methods of UX research for (further) developing digital technologies.
  • Introduces frameworks to build and lead teams of UX researchers, designers, engineers, and product managers.
  • Employs case studies to transfer and discuss the application of UX design, research, and management in practice.

In the practice sessions, (groups of) students 

  • Practically apply UX research methods and tools (eg, user interviews, A/B testing, or emotion detection) to investigate users' experiences in interaction with state-of-the-art digital technology prototypes and to deduce implications for product and organizational strategy, development, and design. 
  • Present the results towards peers and experts from research and industry.

After completing the course, students are able to:

  • Define, discuss, and apply the concepts, methods, and tools of analyzing and managing the experiences users perceive in interaction with new digital technologies of startups/established companies. 
  • Measure and analyze user experiences of novel technologies and infer recommendations for technology and policy design and development. 
  • Assess and reflect on the social and ethical implications of designing, evaluating, and implementing digital technologies.
  • Present user research results towards peers.
  • Develop skills in collaborative interaction with peers.
  • Compulsory elective area practical or technical computer science
  • Focus area
  • individual supplement
  • Application subject for the supplementary area in the Master's program in Mathematics
  • M.Sc. Business Administration; M.Sc. Volkswirtschaftslehre; M.Sc. Economics; M.Sc. Business Chemistry; M.A. Arts and Cultural Management.

Formal: Bachelor's students must meet the requirements for anticipating Master's modules.

More details on the structure and course materials will be announced in due time in ILIAS.

Info for the schedule:

Time: Wednesday at 10:30-14:00,  Room number: Building 25.02 /  Room 02.21

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